Deschutes Brewery Fresh HAze launch

Deschutes Brewery tapped Digital Kitchen to create an engaging launch experience around their new beer, Fresh Haze IPA. Part social campaign, part live stunt, we made it rain beer all over Portland, lightning in the pub and caused giggles in your social feed.

In a little under 4 weeks, DK produced two experiential projects- a self-resting beer shower that traveled to 4 iconic Portland locations, making it rain beer, and a tap-activated lightning cloud light installation in the PDX Pub. We teased + documented the whole thing on social media, and created sustaining pre-role assets to keep the fun coming.

Role: Integrated Producer, Line Producer, Project Manager, Wardrobe, Props, Location Manager

Agency: Digital Kitchen

Creative Team: Jordan Rundle, Aaron Feiger, Andre Vreisman, Ross Monroe, Ben Chaykin, Brian Cole, Cam Coupe