Hazy Holidays Influencer Kits

Deschutes asked us to get their new Fresh Haze IPA into the right hands. So we answered by sending social influencers a holiday surprise: a gift box with two festive sweaters—one for them, and one for their new, pint-sized buddy. We included a personal holiday greeting signed by the Deschutes team, asking to light up the holiday hashtags with their matching sweater pics.

Role: Integrated Producer

Agency: Digital Kitchen

Creative Team: Cam Coupe, Jordan Rundle, Aaron Fieger